Concept projectLuxury Fashion · E-commerce · 2026
Maison Noir — Editorial luxury fashion
A black, white and gold fashion house that reads like a magazine spread, with a boutique store.
Design idea
An asymmetric 5/6 split hero, an oversized serif headline and a slow Ken Burns cover. Generous whitespace, hairline gold rules and slow reveals present product like art.
Mobile approach
Image comes first, nav simplifies; ‘Add to bag’ is always visible on touch.
Colour palette
Noir
#0B0B0B
Paper
#FAFAF7
Gold
#B8975A
Stone
#E9E4DA
Taupe
#6E6A63
Typography
Cormorant Garamond
Display
Inter
Body
Stack
- HTML
- CSS
- JavaScript
- Vercel
Scales to Next.js + a CMS for a real build.
Screens
Key sections
- Filterable product grid + bag counter
- Scrolling collection marquee
- The Edit — capsule wardrobe
- Atelier: made-to-measure booking
Process
- 01
Brand tone and customer analysis
- 02
Editorial grid and type system
- 03
Product card, filter and cart interactions
- 04
Responsive QA, performance and launch
Target metrics
⚠ Example / projected targets — not real client results.
- product-page engagement target (example)
- +%25
- LCP target (example)
- <1,5 sn
- conversion-rate target (example)
- %3
Next step
Have a project in mind? Let's talk it through.
Tell us what you want to build. We'll reply with questions or a call proposal — and a written proposal after discovery. No obligation.